A Unified Intelligence Engine (UIE) brings all your dealership data together. It integrates data across every channel, giving dealers the power to act on valuable first-party data and improve overall performance.
Like traditional CDPs, Curator cleans your data to strengthen marketing outreach. But unlike CDPs, Curator connects data across the entire dealership ecosystem. It analyzes and makes data actionable, giving your sales team the insights they need to deliver a better experience in every shopper interaction.
A UCP is a single, comprehensive record that brings together all customer information into one view. It tracks shopper activity by placing a specialized code on the website that collects all session data back into the system. Curator then powers the UCP by injecting that actionable data like history, household details, communications, and web activity.
Curator integrates with dozens of core dealership technologies to bring as much data as possible into the platform. It leverages countless APIs to ensure secure, efficient data transfer, ultimately keeping you connected to the information that powers your dealership.
Curator not only cleans and connects your customer data across the dealership, but it also delivers actionable insights that provide a complete view of each shopper. With better insights come stronger marketing efforts and interactions, increasing your chances of converting leads into sales.
Curator’s AI analyzes each customer profile in real-time, using all available data to guide the best interaction at every step of the sales process. With AI-powered talk tracks built directly into your CRM, your staff can work seamlessly without learning a new system. And with our AI-generated audience builder, you can easily create a unique customer list by typing in a simple prompt, allowing dealers to create a true 1-to-1 marketing experience.
Constantly refreshing all data points within customer profiles, Curator automatically generates dynamic audiences. Common examples include segments based on past transactions, website activity, vehicle equity, location, and communication history.
Yes! Dealerships receive virtual enrollment and product training, followed by ongoing consulting from our support team to encourage adoption and demonstrate ROI. Training also covers every dynamic layer that Curator offers like audience activation, attribution, sales enablement tools, and data enhancement.
This is very dependent on a dealership and its goals. Curator’s Attribution metrics help you make data-driven decisions when evaluating lead vendors. It analyzes historical performance and goes beyond the first-click attribution most other reports rely on. This allows dealers to better understand what marketing channels and partners are providing true ROI.
